Cloud gaming is gaining momentum and is emerging as a solution of the future for gamers. Major players in the video game industry have successfully embraced it (Nvidia Geforce Now, Xbox Game Pass with Microsoft’s xCloud, PlayStation Now), recently joined by the two web giants Google (Google Stadia) and Amazon (Amazon Luna).
By outsourcing the processing to the game provider’s servers, the player no longer needs to invest in a state-of-the-art console or a high-performance graphics card to enjoy the latest video games with excellent image quality.
LG Electronics and NVIDIA have taken things a step further by announcing a partnership to bring GeForce NOW, one of the most popular cloud-based video game streaming services, to LG LED TVs and LG OLED TVs running webOS. By developing a GeForce NOW application for its TVs, LG would be the first TV manufacturer to feature the pioneer of cloud-based gaming services (the full list of compatible LG TVs will be announced very soon).
LG 4K TV: optimized for gaming
Renowned for their image quality, excellent responsiveness (input lag) and support for VRR, ALLM, Nvidia G-Sync and AMD FreeSync gaming functions via their HDMI 2.1 connectivity, LG OLED televisions are perfectly suited for GeForce NOW.
Currently available on NVIDIA SHIELD, Windows PC, Mac OS, Chrome OS, Android and on the Safari browser for iPhone and iPad, the GeForce NOW service will allow gamers to begin a gaming session on their LG TV and continue on almost any the devices they own.
GeForce NOW application on LG 4K TVs
The beta version of the GeForce NOW app will be available to download in the coming days from the LG Content Store app catalog on select LG 4K OLED, LG QNED Mini LED and LG NanoCell 2021 TV models. This app will allow LG TV owners with compatible TVs to instantly enjoy over 35 free games by simply connecting a compatible controller to their TV, with no additional hardware required.
Among the games offered are the essential Rocket League and Destiny 2, but also successful titles such as Marvel’s Guardians of the Galaxy and the Crysis Remastered Trilogy, all of which can be played at up to 1080p at 60 frames per second. GeForce NOW Priority members will be able to take advantage of ray tracing, artificial intelligence technologies, as well as the speed and power of NVIDIA RTX servers for more responsive gameplay and breathtaking cutting-edge graphics.
GeForce Now + LG TV: an exceptional gaming experience
The integration of GeForce NOW into LG’s OLED TVs will result in an immersive gaming experience with vivid colors, deep blacks and infinite contrast to make gaming environments and characters more realistic than ever. LG TVs also benefit from super-fast 1 millisecond response time and ultra-low input lag to display video game images with flawless smoothness and better control, giving gamers a decisive advantage over to their competitors.
“LG customers expect the best in big screen gaming,” said Lee Sang-woo, senior vice president of business strategy at LG Electronics Home Entertainment Company. “Partnering with NVIDIA to bring GeForce NOW to LG TV owners is a sign of our commitment to deliver the best gaming experience on LG TVs running webOS.”
Discover LG’s 4K TV ranges*
(*the full list of GeForce Now compatible LG TVs will be announced very soon)
LG’s OLED A1 TVs are the entry ticket into the Korean manufacturer’s OLED range and integrate the LG α7 Gen 4 Processor 4K with artificial intelligence for image and sound processing. Compatible with HDR 10, HLG, Dolby Vision IQ and HGIG, the LG OLED A1 range also supports Dolby Atmos. Its three 4K 60 FPS compatible HDMI 2.0 inputs benefit from low latency for video games, and a settings mode dedicated to gaming has been added. The new webOS 6.0 interface is even more user-friendly for quick access to your favorite video content on all streaming platforms. Finally, AirPlay 2 compatibility, Google Assistant and Alexa are also part of the package.
The LG OLED B1 TV range is compatible with HDR 10, HLG, Dolby Vision IQ and HGIG (HDR mode for gaming) and also supports 4K 120 FPS video content via its two HDMI 2.1 inputs with VRR G-Sync and FreeSync (gaming PC, Playstation 5, Xbox Series X). Two 4K 60 FPS compatible HDMI 2.0 inputs are also present. Regarding sound, the 40-watt, 2.2-channel audio section with integrated subwoofer is Dolby compatible and supports Dolby Atmos audio tracks. The LG OLED B1 TV range is aimed at gamers as well as cinephiles.
LG OLED C1 TVs are HDR-10, HLG, Dolby Vision IQ and HGiG (gaming HDR) compatible and benefit from dynamic color management (HDR Dynamic Tone Mapping Pro). Their 4 HDMI 2.1 sockets are 4K 120 FPS compatible to make the most of video games on PC, Playstation 5 and Xbox Series X. Gamers will also appreciate the G-Sync/FreeSync and VRR (variable refresh rate) functions as well as ALLM (automatic low latency mode). The LG α9 Gen4 AI Processor 4K embedded in LG OLED C1 TVs detects the type of content being viewed and optimizes the picture in real time, scene by scene. The Filmmaker Mode is also included, offering a cinematic reproduction that is as faithful to the director’s intentions as possible, without any intervention from the viewer. The 40-watt Dolby Atmos compatible audio section is capable of effectively simulating 5.1.2-channel surround sound. Finally, in addition to being Apple AirPlay 2 compatible, LG C1 OLED TVs adopt Alexa and Google Assistant and can therefore be controlled by voice.
The LG OLED G1 TV range features an ultra-thin display specifically designed to be placed on the wall using the included wall bracket (the LG OLED G1 are sold without a base). Among the new features offered by these 2021 LG OLED televisions is the LG α9 Gen4 AI Processor 4K which detects the type of content viewed (sports, film, cartoons…) to adopt the most appropriate image settings. The 4K EVO UHD OLED display is also optimized to provide greater brightness with even more intense contrasts. The Filmmaker Mode is also included, offering a cinematic reproduction that is as faithful to the director’s intentions as possible, without any intervention from the viewer. The 4.2 channel Dolby Atmos compatible audio section totals 60 watts of power and can take advantage of Bluetooth connectivity to use 2 Bluetooth speakers and wirelessly stream the rear surround channels. LG OLED G1 TVs are equipped with 4 HDMI 2.1 ports compatible with 4K 120 FPS, G-Sync/FreeSync and ALLM to fully enjoy the latest video games.
LG’s QNED 91 UHD 4K TVs are HDR10 and Dolby Vision IQ compatible. These LG QNED 91 TVs benefit from NanoCell Display technology to improve the richness and precision of colors and have a MiniLED backlight to optimize image brightness and contrast. Two VRR FreeSync and ALLM compatible HDMI 2.1 ports support 4K 120Hz images from video game consoles and PCs. LG QNED 91 Smart TVs can access Netflix, Disney+, Apple TV+ and Prime Video and play files shared over the local network. They can be controlled vocally via the remote control’s microphone or from a smart speaker with Alexa or Google Assistant. LG QNED 91 UHD 4K televisions have two HDMI 2.0 and two HDMI 2.1 connectors (ARC/eARC) and 3 USB ports for audio-video playback and TV recording. The 40-watt, 2.2-channel audio section is capable of simulating surround sound to expand the sound field in movies, series and video games.
Compatible with HDR10 and HLG, LG NANO75 TVs benefit from NanoCell Display technology to improve the richness and precision of colors. These LG Smart TVs adopt the proprietary WebOS 6.0 interface, which is user-friendly and intuitive. Connected to the local network and to the Internet, these TVs privide access to online video services such as Netflix, Disney+, Apple TV+ and Prime Video, and can also play files shared over the local network. Each LG 55NANO75 TV comes with a Magic Remote equipped with a microphone to be controlled vocally. LGNANO75 4K UHD TVs are also compatible with Google Assistant and Alexa and can therefore be controlled by voice without using the remote control if you have an Alexa or Google Assistant compatible smart speaker.
The 4K televisions of the LG NANO81 range have a NanoCell Display compatible with HDR10 and Filmmaker Mode to offer an image in accordance with the vision of the director. They can stream Netflix, Disney+, Apple TV and Prime Video, and play files shared over the local network. The 4K TVs in the LG NANO81 range come with a Magic Remote equipped with a microphone so they can be controlled by voice. They are also compatible with Google Assistant and Alexa. Their connectors include 4 HDMI inputs, 2 USB ports, an optical output and Bluetooth connectivity.
HDR10 and Dolby Vision IQ compatible, LG NANO88 TVs benefit from NanoCell Display technology with Edge LED backlighting to improve color richness and precision. The 4K 120 FPS images of PC and console video games (Playstation 5 and Xbox Series X) are handled by its two HDMI 2.1 ports which are VRR FreeSync and ALLM compatible. LG NANO88 Smart TVs adopt the proprietary user-friendly and intuitive WebOS 6.0 interface to stream online video services like Netflix, Disney+, Apple TV+ and Prime Video as well as play files shared over the local network. Google Assistant and Alexa voice control as well as AirPlay 2 compatibility complete the picture.
HDR10 and Dolby Vision IQ compatible, LG NANO92 TVs benefit from NanoCell Display technology with high contrast Full LED backlighting to improve the richness and precision of colors. The 4K 120 FPS images of PC and console video games (Playstation 5 and Xbox Series X) are handled by its two HDMI 2.1 ports which are VRR FreeSync and ALLM compatible. LG NANO92 Smart TVs adopt the proprietary user-friendly and intuitive WebOS 6.0 interface to stream online video services like Netflix, Disney+, Apple TV+ and Prime Video as well as play files shared over the local network. Google Assistant and Alexa voice control as well as AirPlay 2 compatibility complete the picture.
Gaming selection: large televisions, projectors, headsets, shakers and accessories to make the most of video games
This gamer selection brings gethers the best products to enjoy your video games in optimal conditions. Large televisions, projectors, headsets and shakers promise total immersion and perfect control of the action, in any situation.