Bang Olufsen and TIDAL join forces for a new musical experience

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Bang Olufsen and TIDAL have announced a partnership aimed at delivering a high-quality music experience to their users. This collaboration enables access to the American platform’s Hi-Res audio formats directly in the Bang Olufsen app. A relevant collaboration to enjoy excellent listening quality on all the Danish manufacturer’s equipment.

The Bang Olufsen app now integrates the TIDAL streaming service for Hi-Res music playback.

TIDAL added to the Bang Olufsen app

Christoffer Poulsen, Vice President of Partnerships and Business Development at Bang Olufsen, explains: “Through this partnership, we are merging TIDAL’s best-in-class audio formats with Bang Olufsen’s high-end audio systems. What we are offering our customers today is just the beginning: we look forward to providing them with even more in-app music experiences.” This statement underscores the two companies’ shared goal of delivering optimum sound quality.

Dan Murphy, TIDAL’s Vice President of Partnerships and Business Development, adds, “Our two brands have always worked to provide enthusiasts with true musical experiences through the highest quality sound possible.” This partnership reflects their shared commitment to impeccable music listening experiences.

TIDAL’s integration into the Bang Olufsen app gives users easy access to the platform’s Hi-Res content. In addition, TIDAL’s editorial specialists create special playlists for the Danish brand, available directly in the app, enriching the listening experience. These exclusive selections make the most of the Danish manufacturer’s equipment.

All TIDAL-compatible products.

How do I access TIDAL in the Bang Olufsen app?

To access TIDAL, start by adding a product compatible with the streaming service to the Bang Olufsen app. Then press the “Music” tab to browse the TIDAL features. If you use another music service, you can set TIDAL as your default service by accessing the settings via the icon in the top right-hand corner. Here you can enter your TIDAL login details. Once connected, you can access your music content directly from the app.

The TIDAL streaming service is available in the Bang  Olufsen app for listening to music in high resolution.
The TIDAL music streaming service is now available directly in the Bang Olufsen app. All supported platforms can be found in the “Music” tab.

This collaboration between Bang Olufsen and TIDAL opens up new possibilities for music lovers. With the integration of TIDAL’s high-resolution audio formats, users of BO devices can now enjoy a superior musical experience, directly accessible from their dedicated app.

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