Year after year, CES is a major showcase for the TV industry, with Samsung at the forefront of innovation. This year, the Korean giant has unveiled several new products that redefine the home viewing experience. From the QN990F Neo QLED 8K TV, a true technological feat, to the new Samsung The Frame Pro range, which combines art and technology, to the compact The Premiere 5 projector, Samsung is demonstrating its ability to push the boundaries of display technology. Transforming our living rooms into true entertainment and art hubs, combining exceptional performance with elegant design.
Samsung Neo QLED 8K QN990F: the pinnacle of TV innovation
CES 2025 was the perfect opportunity for Samsung to unveil its most advanced TV to date: the Samsung QN990F 8K Neo QLED. Equipped with the NQ8 AI Gen3 processor, this flagship model pushes the boundaries of display technology with its impressive AI features. The 8K AI Upscaling Pro function enhances lower-definition content such as DVDs, Blu-rays and even 4K Blu-rays to stunning 8K quality. For their part, Auto HDR Remastering Pro and Color Booster Pro optimize colors and contrast frame by frame, ensuring an ultra-realistic reproduction of all your content. The Samsung QN990F 8K TV also features Adaptive Sound Pro to guarantee an immersive sound experience.
Boasting an elegant, minimalist design, this TV should be available in several screen sizes, probably from 65″ or 75″ up to XXL diagonals of 85″, 98″, or even 115″, to offer an unprecedented viewing experience.
No availability date or price has been announced yet, but we imagine that the prices will be similar to those of the current Samsung QN900D TV range.
The Frame Pro: art and technology in perfect harmony
Faced with competition from Chinese manufacturers TCL and Hisense in the Lifestyle TV sector, Samsung unveiled its new The Frame Pro range. This evolution of the acclaimed The Frame series incorporates Neo QLED (Quantum Dots + Mini LED) display technology to deliver vivid colors and enhanced contrast, while retaining its digital picture frame function. Samsung’s The Frame Pro TV range promises an exceptional viewing experience, whether you’re watching a movie or admiring a work of art. The use of Neo QLED technology allows users to benefit from premium image quality, with deeper blacks and increased brightness, enhancing artwork and video content. The matte screen of Samsung The Frame Pro TVs also significantly reduces glare, offering a visual experience similar to a real painting.
What’s more, the new-generation Wireless One Connect box, wirelessly connected to the screen, makes for a more streamlined installation, reinforcing the illusion of a real picture on the wall.
Samsung Art Store: your personal art gallery gets bigger
The Korean manufacturer took advantage of the announcement of the new Samsung The Frame Pro range to enrich the Art Store, its online digital artwork store. It now offers over 3,000 works of art, including 12 masterpieces by Salvador Dalí. This expansion allows owners of Samsung The Frame TVs to continually transform their homes with a vast selection of digital artworks from museum collections around the world.
Thanks to this larger library, users can personalize their living space according to their artistic tastes, mood or desired atmosphere. The opportunity to discover and appreciate a wide variety of works of art in the comfort of your own home, transforming your living room into a personal and dynamic art gallery.
Samsung The Premiere 5: a compact, innovative projector
The Samsung The Premiere 5 is the manufacturer’s new ultra-short-throw projector. It features a minimalist design, measuring just 20cm tall and 14cm wide, making it easy to carry and move around.
This triple-laser projector delivers Full HD 1080p images that measure up to 100″ (2.5m) across, positioned just 43cm from the wall. Its brightness of 560 lumens ensures excellent projection quality in low-light and semi-dark environments. Installation is made easy with automatic image focus and alignment.
Running on Tizen OS, this new Samsung projector benefits from the rich interface used by the brand’s TVs and projectors, including access to all TV streaming and replay services as well as multiple cloud gaming platforms.
Note that a unique entertainment feature accompanies this projector: a camera accessory, sold separately, transforms the projection surface into an interactive zone. Users can play motion games, as if the desktop were a touchscreen.
As for connectors, the Samsung The Premiere 5 features two micro HDMI ports and one USB-C port, offering appreciated versatility.
No availability date has yet been announced. The price is expected to be between €1,500 and €1,900, which remains expensive for a Full HD model, but positions it as a more affordable option than its older siblings, the Samsung The Premiere 7 and Samsung The Premiere 9.
Summary
Samsung confirms its leadership position in the TV market with major innovations in its 2025 ranges. The Samsung Neo QLED 8K QN990F establishes itself as the ultimate benchmark for image quality and artificial intelligence, while the new Samsung The Frame Pro series reinvents the lifestyle TV concept. The expansion of the Art Store and the introduction of the compact Samsung The Premiere 5 projector also demonstrate Samsung’s commitment to offering diversified solutions for all interiors.
