What if your TV became more than just a screen? At CES 2025, Samsung unveiled Vision AI, a technological revolution that radically transforms our relationship with home electronics. Imagine a television capable of instantly recognizing an actor on the screen, translating subtitles in real time and watching over your home and its occupants. Samsung Vision AI doesn’t just display content, it promises an immersive, personalized and intelligent experience.
Samsung Vision AI: artificial intelligence at the heart of your living room
Samsung Vision AI is a revolutionary technology integrated into the new range of Samsung 2025 Neo QLED, OLED and QLED TVs. Vision AI analyzes the TV’s environment, adapts to user preferences and provides intuitive, fully autonomous functions. This way, televisions become true assistants, offering better-quality entertainment, simplifying interactions and seamlessly integrating with our connected lifestyles.
Click to Search: your TV becomes a cultural assistant
Thanks to the Click to Search function, every Samsung TV instantly identifies actors, objects and places on the screen. Simply ask “Who is this actor?” or “In what city does this scene take place?” to get an immediate answer. This makes every movie viewing an interactive and enriching experience.
This feature allows viewers to deepen their understanding of the content they are watching, explore new topics of interest and expand their knowledge, all without interrupting their viewing.
Instant translation: say goodbye to the language barrier!
Vision AI’s Instant Translation feature translates existing subtitles, in real time, to enable viewers to enjoy content in foreign languages effortlessly and broaden cultural horizons.
Users can now explore films, series and documentaries from all over the world with subtitles in their native language, promoting cultural discovery and learning new languages.
SmartThings: TV at the heart of your smart home
Vision AI integrates the SmartThings ecosystem, making every Samsung TV the nerve center of the smart home. You’ll now be able to receive security alerts from your cameras, monitor your pets’ behavior or control your connected light bulbs, all from your TV.
This integration offers users centralized, intuitive management of their smart home, simplifying daily life and enhancing security. What’s more, the Home Insights function provides real-time information about the home, while Pet and Family Care enables users to look after their loved ones and pets, offering greater peace of mind.
Samsung Vision AI: summary
With Samsung Vision AI, your TV is more than just a screen: it becomes an intelligent companion that adapts to your needs and enriches your daily life. This technology transforms the TV experience into an immersive interaction, breaking down language and technological barriers.
Samsung is redefining the role of the TV, transforming this entertainment device into a central hub capable of managing our home environment and enriching our knowledge.
