TCL recently unveiled its new lifestyle TVs under the name TCL NXTVISION A300W and TCL NXTVISION A300 Pro. Initially called NXTFRAME, these televisions have been given a new name, probably to avoid confusion with Samsung’s The Frame range. Designed to blend harmoniously into a modern interior while offering state-of-the-art performance, these models are distinguished by their ultra-thin design, anti-glare matte screen and art gallery function.
TCL NXTVISION A300W: well-designed TVs with solid performance

The TCL NXTVISION A300W TVs come in three screen sizes: 55 (139cm), 65 (164cm) and 75 (189cm) inches. Their QLED PRO screen offers 4K UHD resolution and an anti-reflective matte coating, effectively reducing glare. Thanks to Quantum Dot Pro technology, these TVs deliver an extended color palette with excellent precision to enhance HDR10+ and Dolby Vision content.
In terms of functionality, the A300W range is ideal for art lovers. An integrated art gallery provides access to a library of hundreds of free artworks, turning the screen into a decorative canvas when not in use. What’s more, the Google TV interface lets you access to all the most popular streaming services, as well as a large catalog of apps and games.

Gamers have not been left out. These TVs support a native display frequency of 144Hz in 4K, with AMD FreeSync Premium compatibility and advanced gaming features such as ALLM (automatic low-latency mode). The audio section relies on integrated drivers offering immersive sound compatible with Dolby Atmos and DTS Virtual-X.
TCL NXTVISION A300 Pro: combining high-end image and sound

The NXTVISION A300 Pro range shares many features with the A300W series, but differs from it in the integration of a Bang & Olufsen audio system. Each model (55, 65 and 75 inches) comes with a wireless 3.1.2 soundbar and subwoofer, offering a total power of 230W and sound spatialization optimized by Dolby Atmos and DTS Virtual-X.
The QLED UHD 4K display, featuring Quantum Dot Pro technology, ensures vibrant colors and advanced contrast management thanks to support for Dolby Vision IQ and HDR10+ HDR formats. The anti-glare matte panel further enhances viewing comfort.

Like the A300W series, the A300 Pro models feature an enhanced art gallery function with artworks from prestigious collections. Gaming is just as powerful, with a maximum refresh rate of 144Hz in 4K and HDMI 2.1, AMD FreeSync Premium and ALLM compatibility.
TCL Lifestyle TV range comparison table
| Characteristics | NXTVISION A300W | NXTVISION A300 Pro |
| Image resolution | UHD 4K (3840 x 2160) | UHD 4K (3840 x 2160) |
| Max. frequency | 144Hz | 144Hz |
| Available sizes | 55″, 65″, 75″ | 55″, 65″, 75″ |
| Wide Color Tech | Quantum Dot Pro | Quantum Dot Pro |
| HDR formats | Dolby Vision IQ, HDR10+ | Dolby Vision IQ, HDR10+ |
| Audio section | Integrated drivers | B&O soundbar + subwoofer |
| Audio power | 2 x 10W | 230W |
| Audio formats | Dolby Atmos DTS Virtual-X | Dolby Atmos DTS Virtual-X |
| Gaming functions | 144Hz 4K AMD FreeSync ALLM | 144Hz 4K AMD FreeSync ALLM |
| Smart TV interface | Google TV | Google TV |
| HDMI ports | 4 x HDMI 2.1 (eARC) | 4 x HDMI 2.1 (eARC) |
| Price | from €990 | from €1,390 |
Summary

The TCL NXTVISION A300W and A300 Pro TVs combine elegance and cutting-edge performance. While the TCL NXTVISION A300W range has discreet built-in drivers, the TCL NXTVISION A300 Pro series boasts a signature Bang & Olufsen audio system, offering high-end sound immersion. In both cases, the anti-glare matte screen, free art gallery and advanced gaming functionalities make these TVs versatile and suited to modern requirements.
















