Samsung OLED 2025: contrast, finesse and intelligent features

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With its OLED 2025 range, Samsung refines its vision of the high-end TV. Perfect blacks, vivid colors, image finesse: these models are aimed at both movie buffs and gamers. A sleek design, anti-glare treatment and the latest-generation artificial intelligence complete the experience, now enhanced by a redesigned Tizen OS interface that’s smoother, smarter and backed by 7 years of guaranteed updates.

Samsung OLED S95F: OLED excellence without compromise

Samsung S95F

The Samsung OLED S95F series embodies the pinnacle of 4K picture at Samsung in 2025. Featuring the very latest technological innovations, these TVs combine performance, design and intelligence to deliver an outstanding viewing experience.

Thanks to the new anti-glare coating exclusive to this range, the S95F series eliminates the visual disturbance caused by light sources, even in the middle of the day. The result: an image that’s always clear, faithful to the source and immersive, whatever your environment.

Samsung S95F Glare Free filter

Its new NQ4 AI Gen3 Processor, which exploits six times as many neural networks as last year’s, uses deep learning to adjust the image in real time. The sharpness, contrast and fluidity of every scene is optimized, for movies and games of stunning quality.

NQ4 AI Gen3 processor

Even content that isn’t natively 4K looks spectacular. Samsung S95F TVs analyze every frame and reproduce missing details to give you near-native 4K quality, whatever the source.

Samsung OLED S95F: 4K 165Hz

Ideal for home theater and video game enthusiasts (4K 165Hz), the Samsung S95F TV range offers ultra-comprehensive connectivity (HDMI 2.1 x4) and supports the latest audio and video technologies such as Dolby Atmos as well as HDR10+ Adaptive and Gaming, for total immersion. They also feature the Slim One Connect remote box (wired), guaranteeing a sleek design and simplified installation.

The Samsung OLED S95F range will be available to pre-order at the end of April, with availability expected in early May 2025.

Screen sizes and introductory prices:

  • Samsung 55S95F (55″/139cm): €2,399
  • Samsung 65S95F (65″/164cm): €3,599
  • Samsung 77S95F (77″/195cm): €4,599
  • Samsung 83S95F (83″/210cm): €6,599

Alongside the S95F series, Samsung is extending its OLED expertise with a second reference (without the anti-glare filter), designed to suit different needs and budgets:

Samsung OLED S90F: family and gaming OLED TVs

  • Samsung S90F
  • Samsung S90F: VRR 144Hz
  • Samsung S90F: gaming hub
  • Samsung S90F: processor with AI
  • Samsung S90F: upscaling
  • Samsung S90F: HDR
  • Samsung S90F: specific content for France
  • Samsung S90F
  • OLED 4K, up to 144Hz
  • Center stand
  • HDR10+ Adaptive & Gaming
  • ALLM, VRR, HGiG, FreeSync Premium
  • HDMI 2.1 x 4
  • Dolby Atmos
  • 2.1-channel audio, 40 watts

Screen sizes and introductory prices:

  • Samsung 42S90F (42″/106cm): €1,399
  • Samsung 48S90F (48″/121cm): €1,599
  • Samsung 55S90F (55″/139cm): €1,999
  • Samsung 65S90F (65″/164cm): €2,699
  • Samsung 77S90F (77″/195cm): €3,699
  • Samsung 83S90F (83″/210cm): €4,999

Samsung 2025 OLED TV comparison table

S95FS90F
HDRHDR10
HDR10+ Adaptive & Gaming
HLG
HDR10
HDR10+ Adaptive & Gaming
HLG
Max. frame rate165Hz144Hz
GamingALLM
VRR
HGiG
FreeSync Premium Pro
ALLM
VRR
HGiG
FreeSync Premium
Anti-glare
Remote connectors
(wired)
HDMIHDMI 2.1 x 4HDMI 2.1 x 4
AudioDolby Atmos
4.2.2 channels
70 watts
Dolby Atmos
2.1 channels
40 watts
Screen sizes55″, 65″, 77″, 83″42″, 48″, 55″, 65″, 77″, 83″
Price€2,399 to €6,599€1,399 to €4,999

Tizen OS 2025: a connected, intelligent, future-proof system

The cornerstone of Samsung’s Smart TV ecosystem, Tizen OS powers all the brand’s televisions. Intuitive, fast and customizable, this operating system celebrates its 10th anniversary in 2025 with a series of enhancements designed to enrich the everyday user experience.

  • New One UI interface
    Inspired by Galaxy smartphones, the new interface now features rounded icons, immersive thumbnails and more intuitive navigation to access favorite content.
  • 7-year update guarantee
    All Samsung 2025 TVs benefit from an unprecedented guarantee: 7 years of system and feature updates, ensuring a software longevity that is rare in the world of smart TVs.
  • Click to Search
    At the touch of a dedicated button, you can identify an actor or a scene in the content you’re watching, and automatically display information, recommendations or filmographies.
  • Live Translate
    Instant translation of subtitles on live or streaming content, with customizable language, size and position of text on screen.
  • Enriched voice assistant (Bixby/Alexa)
    The Bixby assistant becomes more efficient thanks to more advanced AI, capable of interacting naturally and handling multiple commands simultaneously. Alexa also remains available according to preferences.
  • Extended compatibility
    The update to Tizen OS 2025 is also planned for Samsung TVs in the 2023 and 2024 ranges, reinforcing the unity of the Samsung ecosystem.

Summary

With its 2025 range of OLED TVs, Samsung confirms its mastery of infinite contrast, refined picture and innovations designed for movie lovers and gamers alike. Each model also benefits from the latest version of Tizen OS, an intelligent, smooth and customizable operating system, which gains in maturity this year with a revamped interface and enriched AI functionalities. What’s more, Samsung is making a long-term commitment by guaranteeing 7 years of updates for its operating system.

And for those looking for even greater brightness, a spectacular picture whatever the lighting conditions, or extreme screen sizes, the Neo QLED MiniLED ranges are the other mainstay of the Samsung 2025 catalog. Find out more in our article dedicated to Neo QLED TVs and other Samsung 2025 models.

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