Samsung continues to blur the boundaries between technology and design, with two powerful new products for 2025: The Frame Pro, a top-of-the-range version of its picture frame TV, and The Premiere 5, a compact, hybrid projector designed to adapt to all everyday uses. Combining design, versatility and practical innovation, these two devices elegantly integrate technology into every living space.
Samsung The Frame Pro – Art meets technology
With The Frame Pro (LS03FW), Samsung pushes the boundaries of the chameleon TV even further. Still designed to blend into interiors like a true work of art, this 2025 model takes a decisive step forward: it now adopts a Mini LED screen, for a picture with greater brightness and precision, as well as a wireless remote box, offering an even more streamlined installation.
Compared with the 2024 model, The Frame Pro 2025 abandons the QLED panel for a higher-performance Mini LED display, while retaining its iconic anti-glare matte screen. It also gains in realism thanks to improved image processing, offers enhanced artwork management via Tizen OS, greater colorimetric accuracy and a truly invisible wireless connection (Wi-Fi 7).
Key features
- Mini LED Neo QLED 4K panel with ultra-precise backlighting
- One Connect wireless remote box (Wi-Fi 7)
- Anti-glare matte screen for an even more realistic picture frame effect
- Enhanced Art mode with over 3,000 artworks in the Art Store
- Customizable frames (shapes, colors, materials)
- Ultra-slim wall bracket included
- 120Hz 4K HDMI 2.1
- HDR10+, Dolby Atmos compatible
- Smart TV Tizen 2025 with AI, 7 years of updates
Screen sizes and introductory prices:
- Samsung TQ65LS03FW (65”/165cm): €2,190
- Samsung TQ75LS03FW (75”/191cm): €3,490
- Samsung TQ85LS03FW (85”/216cm): €4,690
In addition to this new The Frame Pro range, Samsung is renewing its The Frame lineup with a 2025 vintage featuring four references, from 43″ / 108cm to 65″ / 163cm.
Samsung The Frame 2025: bring art into your living room
- 144Hz 4K glare-free QLED screen
- Art mode with interchangeable frames
- One Connect box with single cable
- Dolby Atmos compatibility
- Smart TV Tizen 2025 with AI, 7 years of updates
- Integrated Gaming Hub for console-free gaming
Screen sizes and introductory prices:
- Samsung The Frame TQ43LS03FA (43″ / 108cm): €1,090
- Samsung The Frame TQ50LS03FA (50″ / 125cm): €1,290
- Samsung The Frame TQ55LS03FA (55″ / 138cm): €1,490
- Samsung The Frame TQ65LS03FA (65″ / 163cm): €1,990
Samsung The Frame and The Frame Pro 2025 TV comparison table
| The Frame 2025 | The Frame Pro 2025 | |
| Screen | QLED + LED | QLED + Mini LED |
| HDR | HDR10 HDR10+ Adaptive & Gaming HLG | HDR10 HDR10+ Adaptive & Gaming HLG |
| Max. frame rate | 50Hz | 144Hz |
| Gaming | ALLM* VRR* HGiG* FreeSync Premium* | ALLM VRR HGiG FreeSync Premium Pro |
| Anti-glare | ✅ | ✅ |
| HDMI | HDMI 2.1 x 4 | HDMI 2.1 x 5 |
| One Connect box | Wired | Wireless |
| Audio | Dolby Atmos 2.2 channels 40 watts | Dolby Atmos 2.2 channels 40 watts |
| Screen sizes | 43″, 50″, 55″, 65″ | 65″, 75″, 85″ |
| Price | €1,090 to €1,990 | €2,190 to €4,690 |
* 55″ and 65″ only
After reinventing its picture frame TV, Samsung is tackling another format with The Premiere 5: a compact, versatile ultra short throw projector that’s also designed to fit elegantly into everyday spaces.
Samsung The Premiere 5: two-in-one projector, designed for any space
With The Premiere 5, Samsung offers a new approach to projection: compact, ultra-short-throw, touch-sensitive and connected, it is both an everyday tool and an entertainment companion. Unlike the Freestyle, designed above all for mobility and portable content, The Premiere 5 is more versatile, with optimized geometric image correction, enhanced sound quality and an integrated touch-sensitive mode, to transform your desk or kitchen worktop into an interactive whiteboard.
More than just a projector, it’s a hybrid solution that can adapt to your wall or kitchen table, thanks to its 20″ to 40″ touchscreen and up to 100″ projection. It also boasts a powerful audio system (2x10W) and perfect image quality thanks to automatic keystone and sharpness corrections.
Key features
- Full HD 1080p ultra short-throw projector
- Dual-purpose: 20-40″ touch surface, projection up to 100″
- Projection distance of only 43cm for a 100″ image
- Integrated 2 x 10W audio system, can be used as a Bluetooth speaker
- Automatic adjustments: keystone, focus, position
- Practical touch-sensitive mode for cooking, sports or interactive use
- Compact design, quick installation
- Smart TV compatible (Tizen), HDMI, Bluetooth
- Powered by mains or external battery (no built-in battery)
The Samsung The Premiere 5 is priced at €1,799 and should be available from mid-June.
Summary
With The Frame Pro and The Premiere 5, Samsung shows that innovation can also be discreet, stylish and multi-purpose. Whether you want to enhance your wall with works of art or transform a living space into a projection room with a touch-sensitive interface, these two devices reinvent the visual experience in the home. Two different yet complementary propositions that blur the boundaries between art, decoration and technology, placing style and ease of use at the heart of these two display concepts.
