LG Electronics and Bouygues Telecom have announced a partnership that facilitates access to TV for Bouygues subscribers. Thanks to this collaboration, the b.tv+ app is now accessible on LG televisions, projectors and connected monitors integrating webOS and marketed since 2022. This initiative simplifies the user experience, eliminating the need for an additional set-top box. What are the concrete benefits of this integration for users?
Wider distribution on recent LG displays
Since October 28, 2025, Bouygues Telecom subscribers eligible for the Bbox ultym Wi-Fi 7 offer have been able to download the b.tv+ app directly from the LG Content Store, accessible via the webOS interface of compatible LG devices. This applies to LG connected monitors, projectors and TVs from the 2022 UHD range and onwards.
This deployment enables users to access their content without the need for an additional box. It is part of a wider initiative to strengthen the ecosystem of integrated services available on LG connected devices.
How do I install b.tv+ on webOS?
A full TV package without a set-top box
The b.tv+ app provides access to a range of features designed to enhance the TV experience. Subscribers can enjoy more than 180 live channels, access replay programs, and use advanced functions such as live broadcast control or resuming a program in progress. An integrated digital recorder can store up to 100 hours of programs.
This integration complements the already established presence of Free TV, Orange TV and SFR TV apps on LG devices, making the offer even more complete for multi-subscriber users or households equipped with different services.
A centralized interface with webOS
The webOS interface, used on LG televisions for over ten years, plays a central role here. Designed to offer smooth, intuitive navigation, it provides direct access to the apps of the main French operators from the home screen.
Romain Gras, Marketing Director, LG Electronics France, comments:
” Thanks to this strategic partnership with Bouygues Telecom, we are delighted to be able to offer our users all the Internet operators’ applications directly on the webOS interface of LG connected screens.
This approach aims to centralize content and services, while reducing technical complexity for users.
Simplified multi-screen logic
With this announcement, LG and Bouygues Telecom are focusing on more flexible, multi-screen TV use. Viewers can use a second screen, such as a TV in another room or a projector, to enjoy their programs, without additional connections.
The integration of b.tv+ enables Bouygues customers to take full advantage of their offer, in particular the “second TV screen” function included in certain packages since March 2025.
Summary
The partnership between LG Electronics and Bouygues Telecom marks a new stage in the unification of TV services on smart screens. The b.tv+ app now joins the webOS environment of recent LG devices, offering an enriched experience that’s simple and requires no additional equipment. This move confirms LG’s strategy of providing a platform open to all operators, for smoother use of smart TVs.
FAQ – b.tv+ application on LG screens
The b.tv+ app is available on:
– LG televisions,
– LG projectors,
– LG connected monitors
provided they are released from 2022 and are part of the UHD range or higher.
Simply:
1 – Go to the home screen of your LG TV
2 – Open the LG Content Store
3 – Search for b.tv+
4 – Download and install the app
Only Bouygues Telecom customers who have subscribed to the Bbox ultym Wi-Fi 7 offer (including Gaming, Tablet or Smart TV), from March 31, 2025, can use b.tv+ on an LG screen. This offer includes access to a second TV screen via the app.
The app lets you:
– Watch over 180 live channels live
– Access replay programs
– Use live control (pause, return to the beginning of a program)
– Record up to 100 hours of content via an integrated digital recorder
No. In fact, one of the advantages of this app is that it lets you access Bouygues TV services without connecting a set-top box. Everything goes through the app installed on the connected screen.
Yes, that’s one of the intended uses. Thanks to the b.tv+ app and the “second TV screen” function included in the Bbox ultym Wi-Fi 7 offer, you can install the app on another LG screen in another room, without needing a second decoder.
No. The application is included in the Bbox ultym Wi-Fi 7 offer for eligible Bouygues Telecom customers. There are no additional costs for installation or use, within the limits of the services included in your subscription.
Yes, LG already offers the following apps:
– Free TV
– Orange TV
– SFR TV
The addition of b.tv+ means that all the major French operators can now be accessed from recent LG screens, directly via the webOS interface.
