Bang & Olufsen unveils its new soundbar, the Beosound Premiere. As always with the Danish manufacturer, the sophisticated design of this newcomer is as striking as its ambitious acoustic architecture. Designed to deliver immersive, spatial sound reproduction, it also stands out with its exceptional craftsmanship, faithful to the brand’s century-old expertise. What does this €4,900 soundbar, a revolution in sound and design, really offer?

Bang & Olufsen Beosound Premiere: key specifications
- 7.1.4 channels
- Ten built-in drivers
- 580W amplification
- Dolby Atmos compatible
- Wi-Fi and Bluetooth 5.4
- HDMI eARC, USB-C and 3 x Ethernet ports
- Aluminum chassis
- Beolink wireless surround system
- Price: €4,900
Sculptural design for sound
Unlike traditional soundbars, the Bang & Olufsen Beosound Premiere has a bold silhouette. The Scandinavian brand has chosen to highlight its drivers rather than conceal them. Its aluminum chassis, sandblasted with glass beads for a satin-matt finish, highlights the soundbar’s ten drivers. This contemporary, elegant approach reflects Bang & Olufsen’s long-standing expertise in designing high-end equipment from extruded aluminum.
The up-firing tweeter, placed in the center of the bar, is an eye-catcher thanks to its turned aluminum machining and 1,925 perforations. This detail pays tribute to the brand’s year of creation, 1925, and embodies the importance placed on precision craftsmanship.
Three-dimensional sound immersion
The new Bang & Olufsen Beosound Premiere soundbar features ten custom-designed drivers, including an upward-firing driver, to create an enveloping soundstage. The internal architecture, designed for precise sound direction control, guarantees both dialogue clarity and deep bass.
The major new feature is the proprietary Wide Stage technology. This signal processing simulates the presence of additional drivers, broadening the soundstage. The result is a spacious soundstage for both movies and music. For an even more complete experience, the B&O Beosound Premiere is compatible with the Beolink Surround system and incorporates a Dolby Atmos 7.1.4 channel decoder. It comes with a versatile bracket that allows you to place it on a television cabinet or hang it on the wall.

Beosound Premiere: a living object
The Beosound Premiere goes beyond sound reproduction by introducing interactive light language. Inside, 90 reactive LEDs create a soft, dynamic glow that responds when the user adjusts the settings. This visual interface strengthens the connection between the user and the device, while blending discreetly into the living environment.
This attention to detail also concerns sustainability. Certified Bronze Cradle to Cradle, the new Bang & Olufsen soundbar is designed to evolve over time. It is therefore part of a circular approach, with stable performance, a five-year warranty and the possibility of future upgrades.
A limited edition in tribute to sound
To celebrate this launch, Bang & Olufsen has designed a limited Haute Edition of the Beosound Premiere, with just 25 units available worldwide. This version highlights the sculptural shapes of the device with a complex machined pattern of grooves evoking the propagation of sound. Created in 17 hours of milling, this enhances the visual and tactile impact of the object. Each sounbar is numbered and comes with a special edition Beoremote One remote control, a hand-crafted wooden box and a certificate of authenticity.

Summary
With the Beosound Premiere, Bang & Olufsen offers much more than just a soundbar: it’s a piece that combines acoustic innovation, sculptural design and intuitive interaction. With its Wide Stage technology, ten drivers and Dolby Atmos support, it transforms listening into a truly immersive experience. Its machined aluminum design embodies excellence in craftsmanship, and its commitment to durability ensures a long lifespan. It will be available shortly at €4,900 for the standard version (aluminum finish) and €13,000 for the limited edition.














