Sony is preparing a new offensive in the high-end LCD TV segment with a Mini LED RGB backlight technology, recently registered under the name “True RGB”. This evolution, planned for its 2026 models, aims to offer more faithful color reproduction and greater energy efficiency. In a context marked by the emergence of similar solutions from TCL, Hisense and Samsung, Sony is asserting its ambition to remain a key player in the market. What exactly does this new technology cover, and what prospects does it open up?
“True RGB”: a name for a breakthrough technology
In October 2025, Sony registered the “True RGB” trademark in Japan and Canada, specifically for LED screens and TVs. This filing confirms the intention to associate this designation with a new generation of TVs, probably within the Bravia 7 II and 9 II ranges, scheduled to be released in 2026. These models are expected to use Mini LED RGB backlighting which, unlike traditional filtered white or blue LED technologies, relies on separately controlled red, green and blue diodes.
This architecture promises a significant improvement in color purity, extended coverage of BT.2020 and DCI-P3 spaces, and better light control on large diagonal screens. Sony’s approach, announced last spring (see the article Next-generation RGB LED TVs: Sony confirms its expertise to rival TCL and Hisense), notably relies on individual control of RGB sub-pixels to avoid degradation effects in dark areas, while enhancing contrast accuracy.
A response to growing competition in the Mini LED segment
The high-end TV market is becoming increasingly competitive, particularly with the arrival of TCL, Hisense and Samsung in the RGB local dimming segment. These brands are already offering models using Mini LED RGB with advanced control at aggressive prices. In the face of this, Sony is seeking to leverage its technological expertise, relying on tailor-made image processing and solid partnerships with MediaTek, ROHM and Sanan Optoelectronics.
Unlike other manufacturers who rely on technologies such as microLED RGB, still reserved for very high-end formats, Sony takes a more pragmatic approach with Mini LED RGB backlighting applied to LCD panels. This solution delivers enhanced visuals while retaining a tried-and-tested LCD structure, which is easier to adapt to larger sizes (from 50 to 115 inches) and more cost-effective to manufacture.
Optimized image processing and premium positioning
In addition to the hardware, Sony is highlighting a full image processing chain adapted to this technology. A specific control processor precisely adjusts the intensity of each sub-pixel, without saturation or loss of detail in the blacks. This processing also optimizes the rendering of gradations and the transition between hues, with peak light levels that can reach, or even exceed, 4,000cd/m².
By integrating this technology into its 2026 TVs, Sony is consolidating a dual approach that combines LCD RGB Mini LED with OLED QD-OLED and WOLED. This diversity enables it to adapt to different uses and budgets, while maintaining a brand image focused on quality and innovation.
Summary
With the registration of the “True RGB” trademark, Sony confirms the launch in 2026 of a new generation of LCD TVs with Mini LED RGB backlighting. This technology enables precise control of primary colors, improved light management and faithful image reproduction. Faced with the rise of rival offerings from TCL, Hisense and Samsung, Sony is banking on its expertise in video processing and premium positioning to reinforce its legitimacy in the high-end segment. The first official preview could take place as early as CES 2026.
Frequently asked questions
It is an LCD TV using a backlight composed of red, green and blue (RGB) diodes, instead of filtered white or blue LEDs. This technology produces purer colors, closer to cinematic references.
Conventional Mini LED backlighting generally uses white or blue LEDs, combined with filters or a quantum dot layer. Mini LED RGB, on the other hand, relies on three types of diode (red, green, blue) controlled separately, which improves color fidelity and contrast.
Mini LED RGB technology enables more accurate color reproduction, particularly in dark or very bright areas. It also improves perceived contrast and limits the effects of light haloing (“blooming”), for a more accurate image, even on very large diagonals.
