In a particularly competitive TV market, Panasonic is taking a more aggressive stance. Building on its strategic alliance with Skyworth Display, the brand is structuring a very broad 2026 range, from OLED to 2K LED, with screens of up to 86 inches and several Smart TV environments depending on the market. The aim is to cover all uses, from demanding home theater to 144Hz gaming, without neglecting bright rooms thanks to the new Glare Free technologies. What are the key features of each series?
Panasonic OLED 2026: image precision and premium features
Panasonic Z95B: the OLED flagship
Renewed for 2026, the Panasonic Z95B series retains its high-end positioning with the Primary RGB Tandem panel combined with the ThermalFlow cooling system. This architecture optimizes heat dissipation and stabilizes brightness over time. The HCX Pro AI MK II processor drives 4K upscaling, dimming and noise reduction, while Dolby Vision IQ adjusts the image according to ambient light.
Highlights:
- Primary RGB Tandem Panel
- ThermalFlow cooling
- 144Hz, HDMI 2.1, VRR
- 360° Soundscape Pro
- Integrated Fire TV
The Z95B supports the Prime Video calibration mode, Calman calibration, and ISFccc. It also features a Penta tuner as well as NVIDIA G-SYNC and AMD FreeSync Premium gaming compatibility.
Panasonic Z90B: cinema and gaming versatility
Positioned just below the Z95B, the Panasonic Z90B series adopts the Master OLED Pro panel and the same HCX Pro AI MK II processor. FILMMAKER mode combined with Intelligent Sensing adjusts color temperature and detail according to ambient lighting. Dolby Vision IQ enhances the legibility of HDR scenes.
Highlights:
- Master OLED Pro
- FILMMAKER MODE
- Dolby Vision IQ
- 144Hz, VRR
- Dolby Atmos
As for audio, Dynamic Theater Surround Pro with a 30W subwoofer accompanies the front speakers. HDMI 2.1 connectivity and Game Mode Extreme ensure a smooth gaming experience at up to 144Hz.
Panasonic Z85C: accessible 120Hz OLED
New to continental Europe, the Panasonic Z85C range introduces a 120Hz OLED panel with Google TV. It targets users looking for a full cinema experience at a more accessible price point.
Highlights:
- 120Hz OLED
- Google TV
- Dolby Vision / HDR10+
- HDMI 2.1, VRR
- Dolby Atmos
FILMMAKER MODE compatible, it supports HDR Dolby Vision, HDR10+ and HLG formats. HDMI 2.1 connectivity and VRR ensure modern gaming.
QD Mini-LED: high brightness and glare management
Panasonic W97C / W95C: over 1,000 zones and 1,500 nits
At the pinnacle of the Japanese manufacturer’s Mini-LED range, the Panasonic W97C and W95C combine a 144Hz panel, over 1,000 local dimming zones, and a maximum brightness of around 1,500 nits. Colorimetric coverage reaches up to 105% of the DCI-P3 space used for digital cinema.
Highlights:
- +1,000 local dimming zones
- Maximum brightness: 1,500 nits
- Native 144Hz
- Glare Free Ultra
- Google TV
Glare Free Ultra technology limits reflections and glare in bright rooms. FILMMAKER MODE, Dolby Vision and Dolby Atmos compatibility complete the series’ home theater approach.
Panasonic W94C / W92C / W90C: accessible MiniLED
The Panasonic W94C and W92C ranges retain a 144Hz panel with HDMI 2.1, VRR, and low latency. The Panasonic W94C series runs under integrated Fire TV, while the Panasonic W92C range features Google TV. Panasonic W90C models adopt a 60Hz panel while retaining Google TV and Glare Free Ultra.
Highlights:
- High-contrast mini-LED
- 144Hz (W94C/W92C)
- HDMI 2.1, VRR
- Glare Free Ultra
- Dolby Vision / Atmos
A long-range microphone facilitates hands-free voice control on these series.
QLED and LED: a wide range of screen sizes and a variety of Smart TVs
Panasonic QLED W85B and W83C/W80C
The Panasonic W85B range features a 120Hz QLED panel with integrated Fire TV. The new Panasonic W83C/W80C TVs adopt a 60Hz LCD panel, also with Fire TV, and Glare Free Max on larger sizes.
Highlights:
- QLED bright colors
- 120Hz (W85B)
- Integrated Fire TV
- Glare Free Max
- Dolby Vision / Atmos
Panasonic W83C/W80C TVs support Dolby Vision, HDR10+ and HLG HDR formats, as well as FILMMAKER MODE, to preserve artistic intent.
Panasonic W60C 4K LED and Panasonic S65C / S45C-S40C 2K LED
More modest, the Panasonic W60C series offers a 4K LED solution powered by the TiVo interface, with Glare Free technology and Dolby Atmos compatibility.
W60C highlights:
- 4K LED
- Integrated TiVo
- Glare Free
- Dolby Atmos
- Wide range of sizes
In 2K, the Panasonic S65C range combines Full HD resolution and an integrated Fire TV interface with QLED technology to enhance color richness.
The Panasonic S45C/S40C ranges are the manufacturer’s entry-level HD-Ready products, featuring the TiVo Smart TV interface.
2K highlights:
- Full HD or HD-Ready
- Fire TV or TiVo
- Compact formats
- Dolby Audio
Summary
With its 2026 TV range, Panasonic is structuring a coherent and extensive offering, from premium OLED to compact 2K LED. The introduction of Glare Free technology addresses the challenges of bright rooms, while 144Hz and HDMI 2.1 enable advanced gaming uses. By offering multiple Smart TV platforms across its series, the brand is adapting its catalog to the expectations of different European markets. This strategy illustrates a clear determination to strengthen its presence in all segments, with a marked emphasis on image quality and versatility.
