In the demanding world of high-fidelity and advanced automotive engineering, two icons have joined forces to offer an unrivalled sound experience on board the cars of tomorrow. KEF, the premium audio brand famous for its exceptional sound quality, has chosen to partner with Lotus, the renowned car manufacturer, to push the boundaries of in-car audio.
An exceptional partnership
KEF, founded in 1961, has risen to the top of the hi-fi world thanks to revolutionary technologies and unrivalled acoustic expertise. For its part, Lotus, with over 70 years of expertise in advanced automotive engineering, has built up an enviable reputation in the world of sports and competition cars.
First conceived in April 2022 with the KEF car audio inside the Lotus Eletre Hyper-SU, the partnership between the two brands continues in 2023 with the Lotus Emira sports car and a pair of KEF LS60 Wireless Lotus Edition floorstanding speakers.
A unique driving experience
As part of their partnership, the two British brands have jointly developed the most immersive in-car audio system to complement the exceptional driving experience offered by Lotus. The KEF audio system for Lotus cars has been meticulously designed by the same team of engineers behind KEF’s high-end speakers, such as the iconic Blade and The Reference.
Thanks to innovative technologies such as the Uni-Q driver array specially adapted for cars, Shadow Flare, Uni-Core and 3D surround sound, these KEF in-car audio systems deliver incredibly accurate, coherent sound for driver and passengers alike.
KEF LS60 Wireless x Lotus
This collaboration between KEF and Lotus is not limited to the automotive field. They have extended their partnership with the limited edition KEF LS60 Wireless floorstanding speakers.
Embodying KEF’s vision of the high-fidelity sound of the future, these connected speakers, with a design inspired by Lotus’ British Racing Green color, bring the spirit of the track to life, in perfect harmony between design and innovation.
The partnership between the two Brits represents an exceptional fusion between two pioneering brands, each recognized for its expertise in its respective field. With the KEF in-car audio system in Lotus cars, the driving experience becomes an immersive symphony, where Uni-Q technology and other audio advances ensure unrivalled clarity and sonic precision. At the same time, the limited edition LS60 Wireless Lotus Edition floorstanding speakers bring KEF’s purity of sound into the comfort of your own home, bringing a touch of elegance and innovation to the listening experience.
