A new study by consulting firm Omdia reveals that since May 2023, and for the first time ever, the average size of LED LCD TVs sold worldwide has exceeded 50 inches, or 126cm. This trend is sending a positive signal to all major TV brands, including Hisense, LG, Loewe, Panasonic, Philips, Samsung, Sony and TCL.
The rise of large TVs
In 2022, the TV screen industry went through a difficult period, with a steady decline in demand for smaller screens. This situation has prompted manufacturers to react by redirecting their production towards larger displays, notably 55-inch, 65-inch, 75-inch and even 85-inch models.
This decision has proved particularly beneficial, as demand for large TVs picked up substantially from Q4 2022, continuing into 2023. Sales figures show that the average size of LCD TVs rose from 46.8 inches in August 2022 to 50.2 inches in May 2023, marking a turning point in the industry.
Why invest in a large TV?
The growing success of large TVs is mainly due to the quest for the best picture quality and optimum visual performance. What’s more, large 4K and 8K TVs don’t require you to sit further away thanks to the finesse and precision of the images displayed. Very large LCD TVs offer advanced features such as:
- mini-LED backlighting, which combines high brightness with a variable high-contrast ratio (local dimming),
- QLED technology, for richer, more intense colors,
- an improved refresh rate for gaming,
- an ultra-slim design for perfect integration.
According to David Hsieh, Senior Director of Omdia’s Display Research Department, buyers are convinced that larger TVs better meet their needs, and this is creating an irreversible trend. As a result, the TV replacement cycle is likely to shorten from every 6 to 7 years to every 4 to 5 years.
The continuing rise in demand for large televisions underlines the importance of technological innovation to offer high-performance 4K and 8K TVs, to meet the expectations of lovers of big pictures.
