New Sony 4K projectors: dynamic HDR optimization and laser light source


In early September, Sony announced the release of three new native 4K (4096 x 2160 pixels) home theater projectors. The Sony VPL-VW590ES and Sony VPL-VW790ES, as well as the flagship model Sony VPL-GTZ380, all provide innovative image processing, exceptional brightness and a high-end visual experience.
Available in black or white, the Sony VPL-VW590ES 4K projector is equipped with the Sony X1 projector image processor that is used in the best Sony 4K TVs.

“For almost a decade, Sony has dominated the 4K home theater projector market thanks to our native 4K SXRD projectors and we are delighted to present a new range of powerful models to our clients and distributors”, states Christopher Mullins, Home Cinema Product manager for Sony. “When developing new projectors, our main goal is to deliver an immersive visual experience on a large screen to convey the creator’s true intentions, and these new models are no exception.”

Sony VPL-VW590ES & Sony VPL-VW790ES: main characteristics

The Sony VPL-VW590ES 4K Ultra HD lamp projector and the Sony VPL-VW790ES 4K laser projector respectively replace the  Sony VPL-VW570ES and Sony VPL-VW760ES 4K projectors. These two new Sony UHD 4K projectors offer an exceptionally crisp HDR experience thanks to the integrations of the “X1™ for Projector” image processor, which is based on the technology used by the best Sony 4K TVs.
The Sony VPL-VW790ES 4K projector is equipped with a laser light source that has a maximum brightness of 2000 lumens and a lifespan of up to 20,000 hours.

Dynamic HDR Enhancer

The processing power of the new X1 Projector Image Processor provides more detailed analysis and more powerful HDR enhancement than previous models. This new HDR feature analyzes each scene to provide the best contrast when viewing HDR content, making bright scenes brighter and dark scenes darker. The contrast and brightness range is further extended with dynamic laser brightness and iris opening control (Sony VPL-VW790ES model).

Digital Focus optimiser

This new technology improves the focus by compensating for the optical deterioration of the lens to provide exceptional clarity in each corner of the image.

Ultra-high resolution Reality Creation technology

The X1 image processor analyses each scene to enhance it with 4K content and ultra-realistic detail and texture. Even content filmed in 2K or Full HD is converted to near 4K quality. The resolution of each subject is then optimized to reproduce realistic textures.

Sony VPL-GTZ380: main characteristics

The Sony VPL-GTZ380 4K laser projector is the flagship model of the new range of Sony 4K projectors and is designed to provide an impressive visual experience in dedicated home theaters and living rooms, but also for corporate use, in entertainment and simulations.

The Sony VPL-GTZ380 4K laser projector promises image quality to rival that of the best digital movie theaters.

This projector delivers unparalleled picture quality and HDR performance with high contrast, increased brightness and a wide color gamut, all in a compact package (51kg).

This model is equipped with the “X1 Ultimate Projector Image Processor” to deliver exceptional image quality. This next-generation projector also features the all-new SXRD native 4K (0.74″) panel with improved brightness and a new laser light source that incorporates a red laser diode in addition to the two different-wavelength blue laser diodes. All these improvements allow the Sony VPL-GTZ380 to deliver an impressive 10,000 lumens of brightness and a wide color gamut (100% DCI-P3) without any loss of brightness.

Sony 2020 4K projectors: prices and availability

  • Sony VPL-VW590ES: €6,990 (colors: black and white).
    Available: now.
  • Sony VPL-VW790ES: 11999 € €11,999 (colors: black only).
    Available: now.
  • Sony VPL-GTZ380: undisclosed price.
    Available: at the end of the first quarter of 2021.

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Traductrice et rédactrice avec des goûts très éclectiques en matière de musique et de cinéma. Lorsque je ne suis pas au travail, vous pouvez me retrouver en train de regarder “Lost in Translation” de Sofia Coppola pour la centième fois, ou d’écouter un disque de David Bowie, Kate Bush, Joy Division ou Daft Punk sur ma platine Rega Planar 1. Étant d’origine britannique, je suis également adepte de séries à l’humour absurde comme Monty Python’s Flying Circus et The Mighty Boosh !

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