Charles Leclerc, a Formula 1 driver with the Ferrari team, has become the new Bang & Olufsen ambassador. United by their quest for excellence, the Monegasque driver and the Danish brand also share a passion for music. An exceptional sportsman and music lover, Charles Leclerc is associating his image with Bang & Olufsen to convey their values of prestige and high performance. Together, they unveil two limited editions: the Beosound A5 connected speaker in aluminum and the Beoplay EX True Wireless earbuds in blue.
Bang & Olufsen already a partner of Scuderia Ferrari
Bang & Olufsen is no stranger to the automotive world. Formula 1 fans have surely already noticed Bang & Olufsen’s presence in the paddocks. Since 2023, the brand has been associated with Scuderia Ferrari. This partnership began with the appearance of the B&O logo on the single-seaters driven by Charles Leclerc and Carlos Sainz.
This prestigious partnership between two brands with a glamorous, high-end image has also resulted in an exclusive collection of audio equipment in the colors of the prancing horse automaker. In September 2023, Bang & Olufsen launched a limited edition BO x Ferrari series. Comprising the B&O Beoplay EX True Wireless earbuds, the B&O Beoplay H95 wireless headphones, the B&O Beosound Explore portable Bluetooth speaker and the B&O Beosound 2 connected speaker, it underlined the demand for perfection sought by both firms.
Charles Leclerc, the music lover
Despite a pace of life as intense as the speed of his Formula 1 car, Charles Leclerc takes the time to cultivate his passion for music by playing the piano in his spare time. Always striving for perfection, like Bang & Olufsen, his love of music brought him to Paris to record his own studio album with the help of Sofiane Pamart.
“My professional life is all about precision and performance, and sound plays an important role in this. This close attention to sound has trained my ear to listen differently, so that sound quality now plays a key role in my life. When I listen to music, I look for clarity and balance in the chords, both of which reveal the music in a new light and bring me closer to the artist,” explains Charles Leclerc. He continues: “I’ve been a Bang & Olufsen fan for many years: I use the brand’s products on a daily basis. The clarity and warmth of the sound help me to disconnect from the world of racing. That’s why this partnership sounds so right.”
Bang & Olufsen x Charles Leclerc
Together, the Danish brand and the Formula 1 driver unveil two limited editions: the B&O Beosound A5 connected speaker in aluminum version and the True Wireless Beoplay EX headphones in blue finish. Charles Leclerc, Bang & Olufsen’s new muse, took part in the photo shoot, much to the delight of Bang & Olufsen CEO Kristan Teär. “We are delighted to welcome Charles to our brand, as we share a taste for performance and craftsmanship, and have a common passion for musical experiences that bring us closer to the artists we love. We couldn’t imagine a better partner to help us evolve and create a community around the beauty of sound,” says the Danish executive.
With this new prestigious partnership, Bang & Olufsen is further cultivating its brand image of luxury and high performance. The blue B&O Beoplay EX wireless earbuds will soon be available on Son-Vidéo.com at €699, while the Beosound A5 will be offered at €1,399.
