Bang & Olufsen and Scuderia Ferrari: a luxury partnership


Bang & Olufsen has become an official partner of Scuderia Ferrari! It was during the launch of the new Scuderia Ferrari car, the SF-23, that the two brands announced their alliance. The Danish brand of high-end audiovisual equipment will benefit from visibility on the cars driven by Charles Leclerc and Carlos Sainz, on the rear spoiler.

B&O logo on the Scuderia Ferrari SF-23
Bang & Olufsen is a partner of Scuderia Ferrari and its logo is featured on the rear spoiler of the Italian race cars.

This is not the first time that B&O has taken to the Formula 1 track. Indeed, the brand had already collaborated with the double F1 world champion and double winner of the 24 Hours of Le Mans, Fernando Alonso. The result of this collaboration is a limited edition B&O Beosound Edge connected speaker and B&O Beoplay E8 sport earbuds. Moreover, the Danish company has already made a name for itself in the car audio sector with its prestigious partnerships.

This time, in addition to the visibility provided by the Italian vehicles, Bang & Olufsen will offer “high-flying experiences for Formula 1 fans”. These will take place at the Scuderia Ferrari facilities on the Formula 1 Grand Prix circuits. Like the intimate listening sessions organized by Bang & Olufsen and the Salle Pleyel, the advanced and powerful Beolab speakers, as well as the brand’s televisions, will be close to the tracks for ever more immersive audiovisual experiences.

Scuderia Ferrari SF-23
In addition to dressing the rear spoiler of the sports cars, B&O will offer different audiovisual experiences in the Scuderia Ferrari pits at the Formula 1 Grand Prix circuits.

B&O stores around the world will broadcast a series of immersive events that celebrate “the love of speed and music.” Kamel Ouadi, Bang & Olufsen’s Marketing Director says: “Together with Scuderia Ferrari, we are looking forward to creating moments that pushes boundaries and stir emotions that transcend the track, the road or the front row of a music concert – in a way that nobody else can.”

“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership,” says Benedetto Vigna, CEO of Ferrari.

Bang & Olufsen brand guide

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En pleine découverte du monde de la hi-fi et du home-cinéma, Son-Vidé est sans conteste devenu ma caverne d’Ali Baba. Jazz, Rock, Pop, Soul, Rap… Mes goûts musicaux, comme cinématographiques, sont très variés. Pour donner vie à mes playlists préférées, j’ai choisi l’amplificateur Marantz PM-6006, accompagné de la paire d'enceintes colonne Elipson Prestige Facet 14F.


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