Bang & Olufsen has become an official partner of Scuderia Ferrari! It was during the launch of the new Scuderia Ferrari car, the SF-23, that the two brands announced their alliance. The Danish brand of high-end audiovisual equipment will benefit from visibility on the cars driven by Charles Leclerc and Carlos Sainz, on the rear spoiler.
This is not the first time that B&O has taken to the Formula 1 track. Indeed, the brand had already collaborated with the double F1 world champion and double winner of the 24 Hours of Le Mans, Fernando Alonso. The result of this collaboration is a limited edition B&O Beosound Edge connected speaker and B&O Beoplay E8 sport earbuds. Moreover, the Danish company has already made a name for itself in the car audio sector with its prestigious partnerships.
This time, in addition to the visibility provided by the Italian vehicles, Bang & Olufsen will offer “high-flying experiences for Formula 1 fans”. These will take place at the Scuderia Ferrari facilities on the Formula 1 Grand Prix circuits. Like the intimate listening sessions organized by Bang & Olufsen and the Salle Pleyel, the advanced and powerful Beolab speakers, as well as the brand’s televisions, will be close to the tracks for ever more immersive audiovisual experiences.
B&O stores around the world will broadcast a series of immersive events that celebrate “the love of speed and music.” Kamel Ouadi, Bang & Olufsen’s Marketing Director says: “Together with Scuderia Ferrari, we are looking forward to creating moments that pushes boundaries and stir emotions that transcend the track, the road or the front row of a music concert – in a way that nobody else can.”
“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership,” says Benedetto Vigna, CEO of Ferrari.
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