Samsung invested the CityCube of Berlin to show its expertise during IFA 2022. The brand chose to exhibit household appliances and a large smart home area, but above all magnificent TV, gaming and video projection stands. The opportunity for the Korean manufacturer to remind visitors of its position as world leader in the TV market, and much more…
Samsung Micro LED: the first consumer model soon?
A strong proponent of Micro LED, Samsung presented no fewer than four 4K displays using this technology at IFA 2022. This was mainly so the manufacturer could demonstrate its expertise in this field. The two 89″ models as well as the 101″ and 114″ models on the Korean giant’s stand were a success.
These demos were performed with several dozen Micro LED screens that were perfectly assembled, just like The Wall. It was impossible to see where the screens were connected: the image was perfectly uniform. Unfortunately, micro LED is still a very expensive technology reserved for businesses and very wealthy individuals…
We can’t wait for it to become more mainstream!
Samsung at IFA 2022: Neo QLED TVs at the forefront
Flagships of Samsung TV catalog, the Neo QLED 8K ranges were on display at IFA, notably the Samsung QE85QN900B. Its Quantum mini LED backlighting that peaks at 3000 nits offers superb contrast. Ideal for viewing The Rings of Power in the best conditions and enjoying the exclusive 8K content offered by Samsung.
Samsung also took the opportunity to announce the arrival of a new reference 98″ (2.5m) reference set to hit the market in late 2022 or early 2023.
Samsung also demonstrated its Q-Symphony acoustic technology that synchronizes the sound of the TV and the soundbar. This results in a particularly powerful and immersive sound, via HDMI or wireless, including Dolby Atmos. This technology had already impressed us during our review of the Samsung QE65QN800B television and the Samsung HW-Q990B soundbar.
Samsung OLED S95B: the only QD OLED TV presented at IFA
In the absence of Sony at the show, Samsung was the only manufacturer to have 4K TVs with QD-OLED technology on display. Deep blacks, infinite contrast, intense colors and high brightness combine to display a sublime picture.
The Samsung QD-OLED S95B range currently has two references (55″/139cm and 65″/1645cm). It should quickly feature more models, as Samsung Display plans to produce 49″/124cm and 77″/195cm panels very soon.
Samsung Lifestyle: TV, soundbar and rotating stands
Initiator of the TV and electronics Lifestyle trend, Samsung presented many references with impressive designs at IFA. The Samsung The Serif range was present, as well as the Samsung The Frame collection: the TV that hangs on the wall like a painting.
The Korean manufacturer also presented a TV base and TV stand that were motorized, allowing you to view the TV in portrait or landscape format! These Samsung VG-ARAB22WMTXC, Samsung VG-ARAB43WMTXC and Samsung VG-ARAB22STDXC TV stands are designed for Samsung Neo QLED and The Frame TVs.
Ideal to accompany the Samsung The Frame TVs, the ultra-thin Samsung HW-S801B soundbar was also an eye-catcher. This 330 watt 3.1.2 channel model is very discreet when mounted on the wall. This soundbar comes with a very compact wireless subwoofer. It supports Dolby Atmos and DTS:X tracks and connects easily to the TV via HDMI eARC or wirelessly (Q-Symphony 2 technology).
One more model to add to the list of thin soundbars that will fit under the TV.
Samsung The Terrace: a TV for the outdoors!
Demonstrated at a dedicated booth, the Samsung QLED TV The Terrace allows you to watch matches and TV programs from the terrace or under a patio outside. Resistant to rain and UV rays as well as extreme temperatures, it can be left outside all year long. Three sizes appear in the manufacturer’s catalog: Samsung The Terrace 55″ (138cm), Samsung The Terrace 65″ (163cm) and Samsung The Terrace 75″ (189cm).
Samsung at IFA 2022: ultra short throw Projectors and The Freestyle portable projector
Samsung also excels in video projection with the Samsung The Premiere LSP7T and Samsung The Premiere LSP9T ultra short-throw projectors. But it is the Samsung The Freestyle that attracted the most attention on the Korean manufacturer’s stand. This portable and tiltable 1080p HD projector was demonstrated in several settings. The opportunity for Samsung to show visitors its many possible uses.
- See the review of the Samsung The Freestyle.
Samsung Odyssey Ark: the ultimate gaming screen!
Samsung has been captivating gamers for years with its gaming screens. The Korean manufacturer had a nice surprise in store for gamers at IFA 2022. An incredible gaming display named Samsung Odyssey Ark. This curved (1000R) 55″ (139cm) model offers gamers unparalleled immersion.
In addition, it can be rotated into Cockpit mode (portrait mode) to display multiple sources on top of each other simultaneously! This stunning 4K gaming display adopts Quantum Matrix mini LED technology for optimal HDR10+ display. Its refresh rate of 165Hz ensures a perfectly smooth image. As for its response time of only 1ms, it guarantees perfect responsiveness, without any latency.
In the gaming section, the very nice Samsung Odyssey Neo G950 49″ (124cm) screen was also on display at IFA. Its 1000R curvature matches the human field of view and its 240Hz refresh rate offers exceptional smoothness. AMD FreeSync Premium Pro and Nvidia G-Sync technologies promise seamless responsiveness. The HDMI 2.1, DisplayPort, USB and headphone ports ensure that you can play in the best possible conditions on PC and console.
Impressive in more ways than one, Samsung displayed the full extent of its expertise at IFA 2022. This will further strengthen its leading position in the consumer electronics market.