If you are one of the many Netflix users, you are probably familiar with the startup sound that occurs when you launch the streaming service. The instantly recognizable and now signature “ta-dum” is perfect for home viewing, but doesn’t quite evoke the grandeur of watching movies on the big screen.
If you’ve ever seen a Netflix movie at the theater, you may have heard a completely different theme. This is because the streaming giant has called upon renowned composer Hans Zimmer to create a more cinematographic version of its audio logo.
At 16 seconds long, the new version of the Netflix theme aims to reinforce the credibility of the streaming service in the film industry, particularly during film festivals. While the SVOD platform has long struggled for acceptance within the movie industry, in recent years it has released several movies by prominent directors and features that have more than earned their place at the Academy Awards. Examples include Martin Scorsese’s The Irishman and Alfonso Cuarón’s Roma.
It is probably for this reason that Netflix sought the help of acclaimed composer Hans Zimmer, whose work includes the themes for movies such as Gladiator, Inception and The Dark Knight, but also those for upcoming blockbusters including the latest James Bond movie, No Time to Die. The result is definitely more cinematographic and allows Netflix to manifest its determination to break into the film industry.