The prestigious IFA trade show held at the Messe in Berlin from September 2 to 6 has just closed its doors. In the image, sound and gaming worlds that we enjoy, there are no breathtaking or truly revolutionary new products. Except, of course, the LG OLED Flex gaming/TV screen that made waves. However, we did discover some interesting new releases and trends!
LG OLED Flex gaming/TV screen: the star of IFA 2022
This is without a doubt the product that was most talked about at IFA 2022. The LG OLED Flex screen can be curved in any direction for ultra-immersive gaming sessions. And to watch 4K UHD movies in the best conditions, you just need to reset it. This screen has the same panel and main characteristics as the LG OLED42C2, one of the manufacturer’s best-sellers.
The curvature of the screen can be gradually adjusted with the remote control via the Game Optimizer menu. Two motorized arms placed behind the screen are responsible for curving it.
In order to convince gamers of the appeal of this new product, several of these screens were on display in the heart of the Flex Arcade. They were accompanied by LG OLED42C2 TVs.
LG Lifestyle TV
Initiated by Samsung with the Samsung The Serif and Samsung The Frame, the Lifestyle TV trend is now coming to LG. Named LG Objet Collection, it includes two different models.
LG Posé
The LG Posé TV in particular caught our eye at IFA 2022. It comes in three sizes: 42″ (107cm), 48″ (122cm) and 55″ (139cm). This Lifestyle TV with a very attractive design uses the same panel as the LG OLED C2 range. The guarantee of a sumptuous 4K HDR image.
LG Easel
LG also presented the LG Easel model, a 65″ with the same screen as the LG OLED65G2. This wall-mounted TV comes with a motorized cover adorned with Kvadrat fabric. The latter partially hides the screen in Line View mode. The part that remains visible can then display the time, the weather or the title of the song you’re listening to.
In Full View mode, the cover comes down to reveal the entire screen when you’re watching a show or a movie.
The LG Easel features a powerful 4.2 channel 80 watt audio section that is Dolby Atmos compatible.
TCL Lifestyle TV and soundbar at IFA
The manufacturer TCL also presented a Lifestyle range with an eye-catching design called Art TV. Only available in Asia and the US for now, the TCL Art TV adopts a 4K 120Hz QLED panel. It supports Dolby Vision and HDR10+. The frame is interchangeable and the connectors are deported to an external box, like the Samsung The Frame TV. This model is available with a ceramic table base and a ceramic and metal floor stand.
We were also able to discover the TCL ART TV+ project. It combines a wall-mounted TV with an interchangeable frame, an ultra-thin soundbar and a camera for video calls.
Beautifully designed, the soundbar comes with a wireless subwoofer and has two removable rechargeable surround speakers. They can also be used as connected wireless speakers and follow you around the house!
In addition, you can match the soundbar’s finish to the screen’s. A very appealing design.
Leica Cine 1 Ultra Short Throw Projector
No cameras or lenses on the Leica booth at IFA, but we saw the brand’s very first ultra short-throw laser projector: the Leica Cine 1. This is the first of a future range of projectors designed in partnership with the manufacturer Hisense. Like the Benq V7000i/V7050i, it uses a motorized protective cover that opens during start-up.
Leica created the overall design of the Cine 1 and Hisense developed the electronics and audio. Leica’s custom-made lens offers optimal sharpness and clarity, even in the corners of the images. The demonstrations on a dedicated 80″ (2m) and 100″ (2.5m) projection screen convinced us. This bodes well for future Leica ultra-short-throw projectors designed to incorporate 100% Leica lenses.
Xgimi 4K LED Ceiling Light/Laser Projector
A nice surprise was waiting for us on the Xgimi booth with an unusual and very innovative projector named Magic Lamp in China and Aladdin in Japan. It is a dimmable LED ceiling light that integrates a 1080p laser projector (DLP, 1200 lumens, 4K downscaling compatible). It is easily mounted on the ceiling and connected directly to the mains cable intended for the lighting.
A lens shift ensures a good range of image adjustment and the audio section is by Harman Kardon. The sound diffused towards the wall is reflected towards the spectators as if it came out of the image. It is very effective! This connected projector accesses streaming services and can wirelessly mirror a smartphone screen.
Marketed only in Asia, the Xgimi Magic Lamp offers an ideal solution for projection in an apartment where space is at a premium. We insisted on seeing it distributed in France! To be continued…
