Bang & Olufsen has announced a collaboration with SuperRare Labs, the leading marketplace for digital art. This partnership aims to explore the RarePass subscription initiative offering art lovers the opportunity to acquire a premium collection of signed cryptoart from the most prominent SuperRare artists in a single transaction.
Through this collaboration, Bang & Olufsen will be able to collect up to 20 pieces of art by some of the most recognized NFT artists in cryptoart, such as Pindar Van Arman, OSF, Anne Spalter, Matt Kane, Coldie, Hackatao and XCOPY. The Danish house also offers RarePass holders unique digital artworks from its DNA collection, an edition of 1,925 digital collectibles created in collaboration with Web3, an artist collective.
The 1925 Digital Collectibles are based on three of the brand’s iconic products: the Beogram 4000 turntable, the Beosound A9 and the Beolab 90 speakers. In addition, the new Beoverse Alpha digital creation, a conceptual boombox, is destined for the Metaverse. NFT DNA holders will also have access to a 3D model of their NFT for the Metaverse, as well as a limited edition Beosound A9 token gated speaker with exclusive artwork from the collaboration’s artists.
This partnership between Bang & Olufsen and SuperRare Labs aims to connect creators, culture and technology to build a broader community across digital and physical worlds at the intersection of art and music. This initiative is a testament to the innovative and futuristic spirit of the brand that has been around since 1925.
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With our first NFT collection, we embrace the burgeoning Web3 art and music scene, rethinking our heritage to create objects that will become both design classics and collectibles. SuperRare Labs shares our vision of connecting art and technology in innovative ways, and is an obvious partner for our brand.
says Christoffer Poulsen, Bang & Olufsen’s senior vice president and head of business development and brand collaborations.
RarePass and DNA Collection holders are invited to visit the Bang & Olufsen Flagship Showroom in SoHo during April’s NFT Week in New York. Artwork from RarePass and the DNA Collection will be on display throughout the week (April 11-15) to celebrate this partnership.
