Hisense has only been on the market in France since 2015, but it is not a newcomer to the consumer electronics market, having been around since 1969. Hisense 4K laser TVs, Hisense OLED TVs and Hisense QLED TVs, which have been very successful in France and Europe over the past few years, have enabled the world’s fourth-largest TV manufacturer to establish its reputation in Europe after
conquering a number of countries (leading TV manufacturer in China, Australia, South Africa and Mexico, number three in Japan and a 10% market share in the USA). From the outset, Hisense’s aim has been to offer affordable products with a premium design and the latest technologies.
Hisense Laser TV: a giant screen in your living room!
A Laser TV consists of an ultra short-throw projector and a projection screen with an anti-reflection technical canvas. It is designed to replace the traditional TV so you can enjoy a very large image in the living room. Hisense laser TVs are equipped with a DTT, cable and satellite tuner, as well as HDMI inputs for connecting a Blu-ray player and a video game console, for example. They also include the proprietary Vidaa connected interface, which gives you access to numerous online services such as Netflix, YouTube, Prime Video, Rakuten TV, Deezer, RMC Sport and more.
The Hisense 100L5F-B12 Laser TV consists of a 4K ultra short-throw laser projector and a 100″ (2.54m) anti-glare ultra short-throw projection screen. It will accompany you for many years thanks to the very long lifespan of its laser lamp estimated at a minimum of 25,000 hours. The Hisense 100L5F-B12 Laser TV projector has an integrated front-mounted stereo soundbar with an amplification of 2 x 15 W. Several surround sound effects are available to enhance the sound depending on the program being watched (Standard / Cinema / Music / Voice / Night), and the audio section is also Dolby Audio compatible. Finally, an equalizer allows you to adjust the high and low frequencies as you wish.
The Hisense 88L5VG Laser TV consists of an ultra-short-throw 4K laser projector and an 88″ (2.23m) anti-glare projection screen. The latter incorporates a Dolby Atmos compatible audio system that uses the entire surface like the membrane of a giant driver to distribute very immersive surround sound. The Hisense 88L5VG Laser TV is HDR10 and HLG compatible, and impresses with its picture quality and sound performance. Its laser lamp has an estimated lifespan of at least 25,000 hours.
The Hisense 120L5F-A12 Laser TV includes a 4K ultra-short-throw laser projector and a 120″ (3.04m) anti-glare ultra-short-throw projection screen. There is the same HDMI 2.0 connectivity as on the other models in the range as well as TV tuners, access to major online streaming services and a 2 x 15 watt Dolby Atmos compatible soundbar.
Hisense QLED TVs: optimized for HDR and video games
The 4K UHD TVs in the Hisense U7QF range feature a QLED LCD display with Full LED Local Dimming backlighting to display images with a high brightness (up to 700 nits). The Hisense U7QF TV range is HDR10+ and Dolby Vision compatible and supports 4K content up to 60Hz. The proprietary Vidaa operating system integrates Alexa for search and voice control and provides access to YouTube, Netflix, Prime Video, Molotov, RMC Sport and Rakuten TV as well as a catalog of downloadable apps. The 2 x 10-watt audio section of the Hisense U7QF TVs is Dolby Atmos compatible to provide convincing spatialization by expanding the soundstage.
Hisense 55A7GQ 4K UHD TVs feature a QLED display with Direct LED backlighting. They are HDR10+ and Dolby Vision compatible for high-brightness images with optimized contrast and support 4K content up to 60Hz via their ALLM and VRR compatible HDMI 2.1 ports. Hisense A7GQ TVs adopt the proprietary Vidaa operating system with Alexa built-in for search and voice control. They can access YouTube, Netflix, Prime Video, Molotov, RMC Sport and Rakuten TV, as well as a catalog of downloadable applications. Their audio section of 2 x 10 watts is Dolby Atmos compatible to offer a convincing spatialization by expanding the soundstage.
Hisense U8QF 4K UHD TVs feature a QLED LCD display with Full LED Local Dimming. They are HDR10+ and Dolby Vision compatible and can display images with high brightness (up to 1000 nits) with optimized contrast. Featuring HDMI 2.0 connectors to support 4K content up to 60Hz, the Hisense U8QF TVs come with the proprietary Vidaa operating system with Alexa built-in for searches and voice control. These Hisense 4K QLED TVs can access YouTube, Netflix, Prime Video, Molotov, RMC Sport and Rakuten TV, as well as a catalog of downloadable apps. Their audio section features a Dolby Atmos-compatible soundbar from JBL that offers convincing spatialization and transports viewers right into the middle of the action.
Hisense U8GQ 4K UHD TVs are certified Ultra HD Premium. They feature a QLED display with Full LED Local Dimming backlighting to display images at high brightness (up to 1000 nits). The Hisense U8GQ TVs feature HDMI 2.1 connectors, support 4K content up to 60Hz, are HDR10+ compatible and adopt Dolby Vision IQ technology to deliver optimized contrast regardless of the brightness in the room. The Hisense U8GQ range features the proprietary Vidaa operating system with Alexa built-in for search and voice control. These Hisense Smart TVs can access YouTube, Netflix, Prime Video, Molotov, RMC Sport and Rakuten TV, as well as a catalog of downloadable applications. Their 2.1.2-channel audio section consists of stereo drivers placed under the screen with a subwoofer at the back and two vertical effects drivers for the reproduction of Dolby Atmos audio tracks. The result is a convincing spatialization that puts viewers right in the heart of the action, with both movies and video games.
Hisense OLED TV: deep blacks, intense colors
The 4K OLED TVs in the Hisense A9G series are Ultra HD Premium certified and compatible with HDR10 + and Dolby Vision IQ. Their 100/120Hz OLED display is capable of displaying HDR images at high brightness (up to 800 nits) with optimized contrast. The Hisense A9G TVs have HDMI 2.1 ports that are ALLM and VRR compatible. They are equipped with the proprietary Vidaa U 5.0 operating system with integrated Alexa for search and voice control, and can access YouTube, Netflix, Prime Video, Molotov, RMC Sport and Rakuten TV, as well as a catalog of downloadable applications. Their 2.1.2 channel audio section consists of a stereo soundbar placed under the screen accompanied by a subwoofer on the back and two vertical effects drivers for the reproduction of Dolby Atmos audio tracks. Enough to enjoy a convincing spatialization and immerse viewers in the action, with both movies or video games!
Hisense was founded in 1969 in the Chinese port city of Qingdao. It produced radios and transistors for the Chinese market in a modest factory. The first Hisense televisions rolled off the production lines in the mid-1970s, as the company grew exponentially under the Chinese government’s industrial plan to rapidly equip all homes in the country with home appliances and tech products. By gradually absorbing the city’s small factories, Hisense quickly formed a conglomerate: the Qingdao General Television Factory. It took less than ten years for Hisense to become China’s leading manufacturer of radios, televisions and home appliances.
In 1984, Hisense began exporting its color TVs to Japan, and the conglomerate continued to expand by absorbing other electronics factories as China opened up to the rest of the world. In 2004, Hisense began to expand globally, entering into strategic partnerships with prestigious companies such as IBM, Hitachi and Whirlpool, to develop and market a variety of products and services.
Over the years, Hisense has strengthened its position in China and made progress overseas. In 2015, it acquired the Sharp TV factory in Mexico and the rights to use the brand in North and South America. In 2017, Hisense acquired Toshiba’s TV division to accelerate the development of OLED technology. Finally, in 2018, Hisense acquired Gorenje, a Slovenian group specializing in household appliances and kitchen products, in order to take advantage of its R&D centers, European factories and the group’s various brands, but also to develop the Hisense brand in Eastern Europe.
Alongside these acquisitions, Hisense is developing its international reputation by sponsoring numerous competitions and sports teams (soccer, Formula 1, NASCAR, tennis, etc.) and became the first Chinese brand to be a partner of UEFA in 2016 before sponsoring the 2018 FIFA World Cup.
Today, Hisense products are sold in over 130 countries and Hisense Group employs more than 75,000 people.