Automotive giant McLaren is now partnering with one of the biggest names in high-end hi-fi equipment: Bowers & Wilkins. The two brands have announced the development of audio systems in close collaboration. The multi-year partnership is expected to result in a series of high-quality Car Audio systems built into the British automaker’s supercars and hypercars. All the expertise of Bowers & Wilkins is combined with the work of McLaren’s design and engineering teams to create a tailor-made listening experience. As a reminder, B&W systems have already been successfully used in various vehicle models such as the BMW iX tested by Cyril Drevet in the De Zéro à Son show.
Bowers & Wilkins x McLaren: an award-winning collaboration
Since the start of their collaboration, McLaren and B&W have offered high-quality sound in the cockpit. Highlights include the integration of the renowned yellow aramid fiber cones, Rohacell subwoofers, diamond dome tweeters, dual-opposition subwoofers, and the proprietary Continuum cone. These latest technologies certainly enhance the driving pleasure for supercar drivers. In addition, Bowers & Wilkins in-car audio systems were awarded two iF Design awards for McLaren’s Speedtail and GT models.
Gareth Dunsmore, McLaren Chief Executive, said: “McLaren and Bowers & Wilkins were both founded by like-minded technical visionaries who have always pushed the boundaries of what is possible to create innovative products and experiences. We are therefore delighted to announce our partnership, which builds on the award-winning technical collaboration between our two companies. I look forward to exploring the exciting innovations and products that our shared values will create. »
Bowers & Wilkins x McLaren: car audio systems
Far superior to the usual car audio systems, the B&W equipment in the latest McLarens incorporates many technologies. The subwoofer in the carbon monocoque chassis, lightweight architecture, in-house manufacturing, rigid mounting surface… In short, many details that guarantee optimal sound quality in the heart of the vehicle. These two pioneers of innovation offer an impressive driving and listening experience according to several criteria.
Both of these premium companies seek to highlight the senses and achieve perfection. According to B&W, the brand “represents the point where the science of sound can be described as art.” Between functionality, performance and appearance, the manufacturer makes no compromises. Bowers & Wilkins currently equips the 540C, 570S Coupé, Spider, and 570GT sports cars, the 720S supercar as well as vehicles in the “Ultimate Series”, including the McLaren Senna.
At the heart of McLaren’s Sports Series range, the audio system features the Tweeter-on-Top. This design is usually reserved for high-end B&W speakers, notably the B&W Series 800 Diamond models. The British hi-fi specialist provides an installation of up to 14 speakers for exceptional sound immersion.
A look at the audio system of the Artura hybrid vehicle
McLaren has released its latest production in collaboration with the best manufacturers in their field. Sold from €228,000, this new vehicle is revolutionary as it is the first to be equipped with ultralight carbon architecture (MCLA). This exceptional model combines an electric motor with a 3-litre twin-turbo V6 engine. The combined power of 680 horsepower (torque of 804 Newton-meters) allows the car to go from 0 to 100 kilometers in just 3 seconds. Finally, its top speed of 329 km/h will delight all thrill seekers.
Regarding sound, McLaren unsurprisingly chooses a high-end B&W audio integration (optional for €4,780). This system includes no less than 12 speakers powered by a 1280 watt amplifier. The latter includes QuantumLogic Surround technology to accurately identify and redistribute audio streams. In addition, Dynamic EQ processing allows a more precise adjustment of external sounds. Moreover, Clari-Fi technology provides real-time restoration of low-quality audio signals. The system incorporates Continuum cones to offer better damping and a better response than Kevlar. The front of the carbon monocoque chassis incorporates dual subwoofers for an extremely stable placement. The result is rich, powerful bass. This system guarantees unprecedented sound performance. The ingenious Bowers & Wilkins audio system therefore delivers powerful, precise and high-definition sound.
Powerful vehicles associated with incredibly efficient car audio systems… The two British brands will undoubtedly continue to surprise us in the coming years.