Bang & Olufsen, the Danish hi-fi manufacturer, has teamed up with Ferrari, one of the world’s most prestigious luxury car brands, to design an exclusive collection of audio equipment in the colors of both brands. This announcement follows their partnership introduced in February with Scuderia Ferrari for the 2023 racing season.
Indeed, this association goes far beyond the simple presence of the Bang & Olufsen logo on the cars of Charles Leclerc and Carlos Sainz. Together, Bang & Olufsen and Scuderia Ferrari are working to provide exceptional experiences for Formula 1 enthusiasts. Whether at the Scuderia Ferrari facilities, around the Formula 1 Grand Prix tracks, in Bang & Olufsen stores and soon at home, fans will be able to enjoy an elevated sound experience.
Ferrari is synonymous with exclusivity, world-class performance and timelessness, and we share these values. Bang & Olufsen is driven by a passion to create magical moments for its customers. Together with Ferrari, we are going to create a special collection of breathtaking products that will achieve just that.
says Christoffer Poulsen, vice president of business development and strategic partnerships at B&O.
This future collection echoes the previous partnership with Fernando Alonso, which resulted in the limited edition versions of the B&O Beosound Edge connected speaker and B&O Beoplay E8 sport earbuds.
For the time being, the Danish brand does not indicate which equipment will be part of the B&O x Ferrari collection. However, they have announced that they will be available from the second half of 2023. Something to pique our curiosity!
