This is a big step forward for the QD-OLED technology developed by Samsung Display. The manufacturer of TV screens has confirmed the arrival this year of a 195cm (77″) screen size. Moreover, Samsung Display announces a record of brightness for this technology with peaks at 2000 nits, compared to 1000 nits for the first generation! This will enhance the display of HDR and Dolby Vision content. Could the OLED TV technology promoted by LG Display be in trouble?
What is QD-OLED?
QD OLED technology uses Quantum Dot technology to boost the brightness of OLED. Each pixel of the image consists of three sub-pixels: one blue, one red and one green. The red and green pixels use quantum dots instead of the filters used on conventional OLED panels. As a result, they produce a more intense light. This technology allows the TVs to obtain brighter and richer colors than the classic OLED displays thanks to quantum dots, while still offering total blacks as each pixel can be completely turned off, contrary to LCD panels.
Samsung Display QD-OLED: new sizes
Samsung Electronics and Sony can celebrate: their QD-OLED panel supplier, Samsung Display, has some good news in store for 2023. The Korean panel manufacturer has confirmed that in 2023, QD-OLED panels will be available not only in 139 and 164cm (55 and 65 inches), but also in 195cm (77 inches) for TVs. There are also 34-inch and 49-inch diagonal screens for gaming. It could even be that Samsung QD-OLED TVs and Sony QD-OLED TVs will be joined by models from other manufacturers…
Samsung Display QD-OLED: higher brightness
In addition, Samsung Display uses a new material to boost the brightness of its screens. According to the manufacturer, the maximum brightness of the QD-OLED 2023 panels should reach and even exceed 2000 nits. Ideal for all HDR and Dolby Vision content on 4K Blu-ray discs and streaming.
It remains to be seen whether this brightness will be usable without color drift in order to preserve the quality of the images. If this is the case, OLED display technology may suffer from this competition!
LG is expected to claim higher brightness on its 2023 LG OLED G3 TVs thanks to micro lens arrays (MLA). Will this be enough to counter QD-OLED technology? Only time will tell…