Luxury car manufacturer Aston Martin has announced its first collaboration with Bowers & Wilkins.The British hi-fi company has equipped the prestigious DB12 coupe with a 15-speaker, 1,170-watt audio system. This 100% British partnership highlights the historic expertise of these two legendary firms.
Bowers & Wilkins is collaborating with another car manufacturer. Up until now, the British specialist has worked on multiple projects with McLaren. Together, the two brands worked on the McLaren 750S model, the B&W PX8 McLaren Edition Bluetooth headphones and the B&W Zeppelin McLaren wireless speaker. Now, Bowers & Wilkins systems have been integrated into the luxurious Aston Martin DB12.
This Aston Martin coupé illustrates the luxury carmaker’s longstanding expertise. Capable of reaching 100 km/h in just 3.6 seconds, the DB12 has a V8 motor and 260 horsepower. Equipped with a 15-speaker and 1,170-watt Bowers & Wilkins audio system, it promises an unprecedented sound experience.
“The pure sound of our engines alone already delivers visceral emotions and sensations. And now, with the addition of truly perforating sound being delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovation and tech, so our drivers feel the energy, feel the calm, feel the luxury, all at once. Bowers and Wilkins have delivered a system that both meets these design ambitions and ensures that it looks as striking as it sounds, ” said Marek Reichman, Executive Vice President & Chief Creative Officer at Aston Martin.
Proprietary Bowers & Wilkins technologies
Inside the car’s interior, the driver can enjoy B&W’s signature sound. The DB12’s car audio system incorporates the manufacturer’s exclusive technologies, such as the Continuum cone and aluminum double dome tweeters. The result is a transparent, precise sound that enhances the immersive experience.
Aston Martin DB12 specs
- Power: 671 hp
- Max torque: 800 Nm
- Max speed: 325 km/h
- 0 to 100 km/h in 3.6 seconds
- 4L twin-turbo V8 engine
- Apple CarPlay
B&W Car Audio specs
- Number of speakers: 15
- Speaker details:
5 x 1” aluminum double dome Nautilus tweeters
5 x 4” Continuum midrange drivers
2 x 1.6 center channel speakers
2 x 6.7” boomers
1 x 7.9” subwoofer - Amplification power: 1,170 watts
- Studio and Stage sound modes
This first partnership between Bowers & Wilkins and Aston Martin seems to be the start of a long-term collaboration. At least, that’s what Dan Shepherd, Vice President of Licensing and Partnerships at Bowers & Wilkins, had to say: “ As well as car-audio integration, this exciting new partnership will also lead to elevated brand co-operations in the future. We proudly look forward to the next chapter.” No doubt hi-fi and luxury car enthusiasts alike will be eagerly awaiting what’s next.
